KS3/4 English and Media – Teaching Media: Analysing an Advert

Analysing a Levi’s advert to explore intertextuality Highgate Woods is a large comprehensive in North London with specialist status in performing Arts. In this programme Deborah Hegan, an English and Media Teacher at the school, works with a Year 10 class analysing the Levi Strauss ‘Midsummer’ ad, which sets words from ‘A Midsummer Night’s Dream’ onto the streets of modern LA. The class discuss some of the decisions behind the choice of language and setting and how the ad sells to its audience. Deborah introduces ‘intertextuality’, the idea of texts from different media referring to each other, and encourages the class to develop skills of higher order questioning, promoting Why? and How? questions with her Year 10 class.

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